Anyone who has ever researched SEO as being a novice probably asked the question ‘What are Backlinks?’ as they looked through various sites online. I remember when I started out seeing the term referenced constantly with no knowledge of exactly what it was for months. It almost seemed as though the assumption was it was good sense, you know, backlinks!
Exactly what are backlinks inside the eyes of popular search engines like google? Google houses a closely calculated algorithm which is used to estimate the need for an internet site. When referring to searching query, this value is judged by its quality and relevance. The concept is pretty simple. Google’s goal is undoubtedly to supply internet surfers with the most appropriate search results. Here is where the algorithm steps up to the plate.
When calculating the relevance and essential worth of an internet site when compared with a given search query, Google requires a close look at several contributing factors. Among these factors is our new friend backlinks. Besides Google analyze the quantity of backlinks a page has, in addition they take the standard of backlinks into consideration.
Quality AND Quantity Matter
Backlinks hosted on high PR websites, like YouTube or highly populated article submission sites, are very high in the product quality department. Google recognizes these websites, as well as other highly trafficked web forums, as authority websites. For this reason, these specific backlinks are worth a lot more than the average. Keep in mind that this is not to state that some backlinks are worthless. In general, the more backlinks an internet site has, the greater traffic it receives and, therefore, it is increasingly relevant. For those who are wondering exactly what a backlink is, or just looking to learn more, stick with me…this is going to be exciting.
What exactly is Backlink? – It’s a link from another site BACK to your site. That’s it. That’s all it is actually. For the even more granular definition, a link is simply a URL including htp://backlink.com. Therefore it is really a way for targeted traffic to get from one site to get to another site.
Why are they Important? – The main reason most people are referring to backlinks is mainly because in case you have enough of them (maybe tens, hundreds or thousands), they will help your website rank better in the major search engines. The greater you rank, the more visitors you receive, and the more stuff you sell. Remember, search engines are designed to seek out the most relevant response to a searchers request. One (but not the only real) way the major search engines do that is determining the amount of other sites are pointing or linking to your site. If those sites have similar content to yours, that’s even better. The logic is, if other sites hyperlink to your site, that probably means you are relevant and posting worthwhile content.
Are all Backlinks Created Equal? – Unlike the founding fathers of the us, Google as well as other search engine listings most assuredly do not believe all backlinks are created equal. The basic reason is the internet is chock full of complete garbage sites on the market and anyone could create a lot of backlinks to prove they are relevant from dummy sites designed expressly for your purpose. Oh yeah, that already happened back within the late 90’s early 00’s, and Google has corrected for it in order to restore balance for their search engine results. Basically, it is really an arms race in between the people that are attempting to game the search engines, and also the geniuses who write algorithms that work for Google to try to stop them.
By far the most valuable links to have are people that have previously been deemed valuable or worthwhile by the Search engines. In Google’s world, that means the sites have something they call Pagerank. Pagerank is actually just like a popularity contest for websites, numbered through 9. Yes, 9 is the greatest. In case your site has numerous backlinks from sites having a Pagerank of 8 or 9 (challenging to perform…at all), it can surge in the rankings significantly. Google puts many different factors into determining pagerank like age of site, relevance, and whole many things they are going to never, ever tell anyone.
However, it doesn’t stop there…if those sites use a domain extension such as a .gov, .edu, or.org, rather than .com, you will get even more search engine juice. Why? Presumably it is because Google weighs those domain extensions heavier in the credibility department because they are not often available trying to sell something or earn money. Therefore, if nkuffw of those sites links for you, you may be producing worthwhile content.
So now that you have answered the question “exactly what are backlinks”, you probably desire to know ways to get the right ones. You don’t must by some ridiculously ineffective ‘guru’ software package. It’s just a point of obtaining the right knowledge.