Sitewide links are the ones which appear on every page of the site. These generally show up in both the menu/navigational bar or portion of your site, within the header section, or in the footer section. Sitewide links are either going to be internal (pointing to pages on that same site) or external pointing to pages on other websites.
A good example will be footer links like those right on this website:
Internal sitewide links are completely fine and are used by most websites since they alllow for a user friendly experience. Furthermore, they’re not used to spread link juice with other sites, or in other words they’re not utilized to affect Google or other search engine listings with the goal of improving someone’s rankings artificially. All the traffic and link juice stays and spreads around your site with internal sitewide links so it helps your audience navigate your site more efficiently.
External sitewide links are where it begins to get hairy, because you’re now including a link to another website on each page of your site. In today’s anal retentive realm of search engines, that appears suspicious as you would expect. Remember that this is my very own personal conjecture because Google has never appear and made it explicitly clear one way or the other. If one makes the hyperlink NoFollow, adding the rel=”nofollow” tag towards the link, it won’t pass any influence/link juice to many other sites, then you know that you won’t have issues down the road because you’re not trying to pass influence, just a helpful link for that traffic purposes. Nothing wrong with this particular in any way, in case you’re in doubt, opt for NoFollow.
Conversely, if you leave the hyperlink as a DoFollow, and specifically if that link’s key phrases is definitely the keyword you’re targeting on that linking to page, you might get dinged by Google someday in the event you haven’t already. In the event you increase the amount of sites to the profile, it gets a lot more dangerous.
Ultimately it’s very subjective with a lot of shades of gray instead of a yes or no answer. In case your key phrases is more of the branding keyword and you’re only carrying it out in one site to another one, then that’s not as big of the issue.
If you really would just like your link to function in order to send visitors from a single site to another, make it NoFollow. Many webmasters aren’t focused on Web Design Houston when it comes to sitewide links; they could not care if their internet site ranks well, they only want the traffic from a single site to visit another, and NoFollow will accomplish that just fine.
Avoid strictly text based articles, blog posts, as well as informative pages. More varied content by means of images, infographics, video, and also forms goes quite a distance in delivering a more versatile and interesting user experience in delivering your content. Search engine listings know this, and consequently will always reward the page which employs multiple choices for delivering fcfrts content on the text based page covering the same topics. While search engine listings are becoming better about determining what certain content is about while not having to be explicitly told each time in the meta data, effective keyword usage in your content remains the best indicator for search engine listings to easily determine how to index your page.