Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new brand name and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a new interface but nonetheless retains the core feature of both applications: short-form videos up to 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger technique to break to the US market. In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, based on a study from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from your platform as a result of her status as a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, and some are debating how to identify themselves going forward: musically is currently “tik tok” having said that i will be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll get to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will likely be missing an essential part of the Musical.ly history, which had been built on teens lip-syncing and dancing to music. Full functionalities to help make karaoke videos are still there, but rebranding the app with a brand new name and forcing the previous Musical.ly users to migrate to a different platform is really a move that may alienate the first community. It’ll be approximately the teens to determine whether TikTok’s popularity in China will translate to success in the US.
The new app will retain the most popular attributes of both platforms and existing users will have their account, content and fan base automatically migrated towards the new TikTok app, that will use a new brand name and interface. The new app includes upgrades like a “reaction” feature that allows users to react to friends’ videos straight from the phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users so we are excited to initiate a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit given the shared mission of both experiences – to make a community where everyone can become a creator.”
TikTok is really a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It was the most downloaded non-game app inside the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will always be as being a stand-alone app.
In addition to the new app, TikTok is launching several new creator programmes to provide users with technical support, performance insights and assistance with growth strategy. It is additionally launching a new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users get more than tripled the amount of time they spend watching short videos in the last year, according to the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users for short video apps in China, where Douyin competes along with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to guard minors.