Is often Buying Reviews an Ethical Business Practice?

As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That is not the intent of this. However I will provide you with a sliding scale and you’re able impose your own feeling of ethics and morality to find out which end of that scale you are comfortable that has. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Motivation.

Risk = Likelihood of punishment

Reward = Proportions of the prize
Motivation = Emotional drive derived from positive or negative circumstances.

As an example, if you ask most people they will would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and possibilities for something better recede, your willingness to partake of the dumpster dining experience will grow.

When it for you to reviews there is the obvious question with the items will reviews do for me. I really believe there are four primary benefits for reviews:

1. Ego boost for the business owner. “They like me!, They really just like me!”

2. Social signals to the search engines that people are engaging with corporation. This tends to effect ranking to a small degree. google review posting service

3. A visual indicator that makes your business listing stand out. Your market instance of a Google listing, five yellow stars exhibit after you get 5 reviews as well as makes your maps listing more noticeable and more going to get clicks or calls.

4. Positive affirmations to your new potential customers that others have found what you provide to be of benefit.

Obviously, the fourth is the primary factor of love. 60% of online shoppers look at reviews before making a call. Refer to link at the underlying part.

Most business owners already know distinct. So, reviews are something that business owners want. However, I have come across a lot of confusion about where the reviews should be placed and how much value and weight they carry. The key value is depending credibility from customers and possibly motors like google. Here are where most of critiques end up along with the value that they carry.

Company Website: Written Review – review carries no weight with search engines and very little credibility with buyers because everyone knows you control plan and you can put anything good for your health on their whatever the truth of the statement or if buyer is a real person or fail to.

Company Website: Video Review – This carries more weight with your potential customers because people look at that it is indeed a person and not really a creation of your imagination. They still don’t know trouble with your car person is is a customer of yours or just a proper friend that owes you a favor, but it looks more realistic. Frequently these types of reviews are best for a specific product page or the page that discusses a service you provide.

Google Plus: This would carry more weight with potential customers because they know you can’t delete a bad review and it is slightly difficult to fake the consumer reviews.

Yelp: This tends to carry more weight than Google reviews because it is even harder to fake these reviews and you cannot delete bad reviews from this community. This review platform carries a lot of credibility with Google as well. Yelp has a loyal following and there are lots of of people who use that rather than search engine.

Facebook: It is nice to have celebrities and a written review on Facebook because there are loyal Facebook followers that give this platform credibility. Even though you can’t delete bad reviews from Facebook, it is rather than a well-known fact.

Yellow Page or Dex: It great to have per week review on this platform because it tends to influence that group of people that like to use this search tool.

Other places possibly want to have reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Eee. If you can get reviews on Angie’s list those are pretty solid because these are nearly impossible to fake.
Now that invariably the value of reviews and where to put them you are ready address the original question of should you “pay” for them?

Leave a Reply

Your email address will not be published. Required fields are marked *